Nerman Group Co based in Beirut has been established in 1995. It caries along a history of more than 50 years of experience in both the ready-made clothing and textile industries.

Its unique management methods, based on innovation and flexibility, and its successes, have turned Nerman Group into one of the fastest growing fashion groups.

Our vision of fashion - creativity and quality design at competitive prices together with a rapid response to market demands - have allowed for fast local expansion and an excellent response to its sales concept. The importance attached to design, coupled with a profound understanding of the blend of tradition and innovation, and the pursuit of totally quality, are the group's other 'chromosomes', accompanied by a strong focus on image and communication.

From this vision a slogan has emerged which is "Your clothes reflects your personality, be sure you make the right impression".

Over the years, Nerman Group has sought to diversify both the styling and target of its creations through a range of brands:.
Our main brands are Soft Blue & Fresher (For men & women), which are designed in Canada and produced in Far East by the finest factories and production control, and are distributed by us in the Lebanese market.
Followed by Gentilucci & Gian Carlo Conti which are more specialized in the men's formal wear, such as suits, shirts, trousers, etc…are produced in Beirut, and distributed in the both the local and export markets.

Nerman Group deploys an extensive commercial network based as agents. As well as being present with its brands in top specialist outlets and department stores, Nerman Group has set up a strong chain of distribution, situated in major cities.

We are dedicated to helping our customers succeed in their business and are constantly working with them to improve our products, services and business relationships at every opportunity.